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Australian fintech leads the charge in ethical investing and PayID

By 1 September 2022August 2nd, 2023No Comments

Micro-investment app Blossom, partners with Azupay to bring real-time account-to-account payments via PayID to a new generation of investors.

Offering everyday people access to Blossom’s returns from fixed income investments with faster, safer and smarter ways of paying and getting paid will revolutionise how Australians save.

Blossom Co-Founder, Gaby Rosenberg, said the company wanted to simplify every aspect of investing and this includes the customer experience of transferring and withdrawing.

“Partnering with Azupay allows Blossom to offer account-to-account payments to our customers who are very much part of the on-demand digital economy,” said Ms. Rosenberg.

“By using PayID, our customers can now transfer funds straight from their bank account in real-time, this means their savings journey can starts instantly.

PayID adoption continues to grow with more than 11 million already registered and when used for consumer-to-business or business-to-business transactions will help to reduce the $420 million worth of fraud that the ACCC identified this year.

Blossom has partnered with Australia’s leading real-time payments provider, Azupay, inspired by their early adoption and innovation of PayID as a C2B payment method and ongoing support to the start-up community.

Beyond PayID and receivables, Azupay also offer a suite of real-time solutions that provide straight-through-reconciliation and payment velocity to both disbursements and recurring payments.

Azupay Chief Product Officer, Tom Rundle, said partnering with clever and nimble start-ups like Blossom continuously excite us with use cases that we didn’t see coming.

“While our product suite is designed and built for large enterprises and government, it has always been start-ups that have been quickest to integrate with our simple APIs and in turn go to market faster,” said Mr Rundle.

Blossom app has attracted more than $22 million from young, mostly female investors who share Rosenberg’s vision about investing without being exposed to the riskier parts of the market. For more information visit

More Information:


Danny Savic, Chief Customer Experience Officer

Mobile: +61 402 289 853

[email protected]

About Azupay

Azupay are specialists in real-time payments and the first to offer consumer-to-business payment solutions using the New Payments Platform (NPP) and PayID. Driven by innovation, Azupay enables Australian businesses to improve their cash flow, reduce fraud and frees them up to focus on growing their business and serving their customers. Azupay is proud to be ‘genuinely Australian’, certified Australian Made, and encourages responsible spending.

Blossom App

Gaby Rosenberg, Co-Founder

Mobile: +614 08 444 732

[email protected]

About Blossom App

Blossom helps Aussies save and invest their income, with targeted annual returns of 3.5% in the Blossom Fund. Blossom allows users to get started with $1 and has no sign up or transfer fees. Blossom provides access to fixed income investments through the Blossom Fund, helping everyday Aussies target higher returns. The Blossom Fund benefits from the services of Fortlake Asset Management Pty Limited, E.Y. and J.P. Morgan. You can download its iOS or Android app or visit to sign up.

Gleneagle Asset Management Limited (ABN 29 103 162 278 AFSL 226199) is the Responsible Entity of the Blossom Fund (ARSN 645 889 998). You should consider the relevant Product Disclosure Statement, along with the Target Market Determination, available on ( Your savings are not held in a bank account deposit and are subject to investment risk. BlossomApp Pty Ltd (ABN 29 103 162 278) is Corporate authorised Representative No. 001284228 of Gleneagle Asset Management Limited.